Course Overview

Search Engine Optimization (SEO) is not a product, it’s a process. And while there are indeed some technical aspects to tuning up the SEO on your website, what is more important is that you have engaging and relevant content that communicates your knowledge, expertise, generosity and gives the reader a sense of who you are.

You don’t need to be a technical genius to effectively SEO your website. But you do have to know a few simple basics, and you must be willing to put in the work of creating the content that will be a magnet for bringing new patients into your practice.

It is possible to have your website make your phone ring with people asking for an appointment. But it will take 4-6 months of attentive effort. If you’re willing to put in the work, I’ll show you how to organically get onto the first page of Google, and create content that will have the right people thinking “this is the acupuncturist for me.”

Course Objectives

• Why every page is your homepage. Using the 80/20 principle to your favor.
• Why it is not enough to get on the first page of Google, and what to do about it.
• The importance of understanding who is looking for you.
• How communicating your knowledge, generosity, and understanding of your potential patient’s pain will make your phone ring.
• Crafting the plan that will put you on the front page of Google for the conditions you want to treat, and the kinds of patients you want to see.

Course Outline

0 hrs - 30 minThe first section begins with the introduction to Search Engine Optimization (SEO) then we will delve using the 80/20 principle in which we will examine which 20% of elements on your site contribute to 80% of your desired outcomes.

30 min - 1 hrsThe second section, you will learn the importance of understanding who is looking for you such as your future subscribers, members, and customers.

1 hrs - 1.5 hrsIn third section, discover how showcasing your expertise, generosity and empathy for patients' concerns can boost your visibility. Learn to develop a plan that secures a front-page on Google that attracts the patients you want to see.